With so many people watching video on their phones, YouTube is definitely a powerful tool to grow your brand. But how do you get more YouTube video views to grow your brand? We’ve created a list of 5 ways to help you get more views on your YouTube videos.
1. Do Research On Your Video Topic
The first way to get more YouTube video views is to see what others are doing. This can give you an idea of what kinds of videos to make. For example, you just joined a new business. Search for the business on YouTube. Check out the kinds of videos others are making. Don’t say word for word what’s in the video. Look at the video topic and do the video in your own words.
Researching your video topic can also give you insight on what to use for the title, description and tags for your videos. It’s a great source especially if you are new to making videos.
2. Create More YouTube Videos
If you want more views, you have to create more videos. YouTube rewards those who create consistent content. At the bare minimum, create at least 2-3 videos a week. If you have the time, create a video every day. If you create consistent content, YouTube will begin suggesting and ranking your videos.
3. Keyword Research
Keyword research can be daunting for even the most experienced marketer. A tool we use to help us with keyword research is TubeBuddy. It can help you create the best title, description and tags for your video. These 3 things are important for the SEO for your video. YouTube categorizes your videos depending on the title, description and tags. If matched properly with the content in your video, YouTube will rank your video helping you get more views.
4. Change Your Video’s File Name
Before you upload your video to YouTube, change the file name. Make sure the file name of your video, matches the title of your video. Changing the file name to match the title of your video further helps YouTube’s algorithm to know what your video is about. This helps YouTube to categorize and rank your video.
5. Create Custom YouTube Thumbnails
Many people don’t take this step seriously. But creating a custom thumbnail for your YouTube videos is just as important as your title, description and tags. Creating a thumbnail that catches people’s attention can dramatically help you get more views. It’s the first thing they see before they watch your video. You can have the best video in the world, but people won’t watch your video if your thumbnail is not appealing enough for them to click on.
Producing high quality videos can also help you get more video views.
